CEO apologizes and resigns after CCTV footage shows he abuses dog

CCTV footage captured on August 22, 2020 in a Santa Monica apartment building caused a stir. The video shows a man named Jeffrey Previte abusing his dog Bici outside of his unit in the Seychelle Condominiums. Previte is CEO of EBI Consulting, an environmental risk and compliance management consultancy.

Although Previte apologized, resigned from his job, and rehomed the dog, some questions about the incident remain. Law enforcement officials are still investigating the incident.

The night of the incident

A concierge at the Seychelle Condominiums, who wanted to remain anonymous, told The Daily Mail that he overheard the dog’s screams.

“I heard the dog scream and when I looked at the camera I saw him hit the dog.”


In the disturbing footage, Previte grabbed his dog by the neck, hit him, and even pushed him against the wall. The concierge then submitted a report to the property management and informed Previte that he had the footage and intended to write a report.

“He got mad … and then he hung up. He apologized the next day, but I didn’t think it was a sincere apology. “


You can view footage of the incident here, but be warned, it contains images that may be disturbing to some.

“Words are not enough here”

Previte later officially apologized to his friends and colleagues. He wrote:

“I want everyone to know that I really regret my actions on August 22, 2020. Words cannot fully describe how sorry I am about what happened. I have lost my temper and taken unreasonable and unjustified measures to discipline my dog ​​Bici. “

Previte also acknowledged that an apology may not be enough and is taking steps to improve yourself.

“As I said, words are not enough here, Bici no longer lives with me or with another loving family. I’ve also retired from my job and enrolled for anger management training. “

Previte’s actions have been defamed and defamed

Jeffrey’s brother Nolan Previte, also his co-CEO of EBI Consulting, defended his brother’s actions. He emailed the staff at EBI Consulting saying his brother cares very much about Bici.

“Please trust me here, Jeff certainly regrets the dog’s arduous discipline for peeing on the carpet, but I assure you this is utter nonsense. He is an extremely kind, sensitive, caring, and thoughtful person with zero cruel or abusive tendencies. It is really the opposite of cruel or abusive. “

@ EBIConsulting / YouTube

The facility management company wrote in a statement that they believed Previte’s actions were reprehensible.

“The facility management is behind our employee and we took action quickly, including contacting animal control and instructing the resident to stop contact with our employee. We are still looking into other measures that can be taken with our attorney. “

However, the concierge who reported the incident said the management company initially did not take their concerns seriously. Both Nolan and Jeffrey claim the concierge tried to extort money from Jeffrey using the footage.

“This has been weeks in development, including attempted blackmail, insane false allegations, and ineptitude of facility management.”

The silver lining of the whole mess is that Bici is no longer living with Previte. Anyone with concerns or additional information can contact the Santa Monica Police Department at (310)458-8451 or by email: [email protected]

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H / T: LAD Bible
Featured image: Screenshot,


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