The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of business and marketing for many years. It appears that the subject of funnels in Internet-based business is becoming more and more common.
The truth of the matter is that folks want to know more about this concept of marketing and how they can apply it to enhance their online business marketing efforts. If you would like to know something more about sales funnels to help you with effective Internet marketing, I encourage you to read on.
The Sales Funnel: What is it?
No, a marketing funnel isn't an actual funnel. In this case using the term funnel is to visually and define the sales process from the beginning to the end. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" at the top and more narrow chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" will be found at the upper end of the funnel. This is those who have not met with you, but might be interested in your products or services. After several sales and promotions, you will have gotten people who have purchased your product or service.
A lead generation funnel's effectiveness is also due to the ability to track the activities of your customers throughout the sales process. With the sales funnel, by finding out the number of prospects who are qualified at each point of the process, it's possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
A sales funnel will allow you to determine exactly how is going on and how your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't attracting enough potential customers at any point in the process. This data can help you decide what your primary goal is and the best way you can maintain sales at the proper level. It is used to gauge and manage the sales process of customers.
The Sales Funnel Top, Front or End
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most constant testing. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The primary goal of the front-end is to attract prospective customers and turn these buyers into buyers down the sales funnel.
When a prospect opts in or subscribes to the product or service you provide and is "qualified". This is the point in the sales funnel that the potential customer or "Unqualified Prospect" is a qualified lead due to an action they have the potential to buy your product or service.
To make your front-end efficient, you need to bring specific traffic to your website blog, website, or squeeze page. The most effective methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and forums, blogging, content marketing and more.
There are many ways to "qualify" an "unqualified prospect. One of the more effective is the use of a squeeze page where you can provide something valuable pertinent to your service or product that folks can get at no cost or at a at a significantly reduced cost in exchange in exchange for their name and email. Products included include newsletters, video ebooks, email courses, eBooks and related reports.
This shows that people are attracted to your sales channel at the front. What about the back-end of your sales funnel?
The Bottom or Back-End of the Funnel
The back-end, or bottom, of the funnel is where the major profit and sales take place. This is typically the place where you sell the most costly products. These would all be related to the same subject however in different formats such as video, audio or live interaction.
The main difference between front and back-ends lies in the kind of client and the price of the service or product being offered.
While it's true that only 1-2 percent of the people who access your front-end will be able access your back-end, this tiny percent may not be of any significance. It's okay, because this small segment will be investing more money.
Products and services that are front-end may be priced at less than $100 however back-end products, services and products typically cost in the 100s and 1000s. This means that the bottom of the funnel or back-end, the main source of revenue for your Internet business. It's also the most reliable and secure area of the sales process.
As I mentioned earlier the sales funnel could be as straightforward or complicated as your imagination or resources permit.
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